A doer of designs, a creator of experiences, a maker of media, and a thinker of thoughts.

Wardle (formerly John Wardle Architects) has rebranded to reflect a change towards a collective leadership structure and brought on a set of new values that are extended all the way through to the design services and brand collateral. I was brought onto the team for my branding and digital design expertise to help navigate the rebranding and renaming process and produce a wide range of collateral.

During my tenure at SMAI as a Graphic Designer and Digital Content Creator, I directed and crafted the visual identity across various platforms for international and local sports clients, including F45 and the World Karate Federation. Notable projects included spearheading the launch of the USA website, revamping product packaging for brand consistency, and enhancing user experience through dynamic site navigation. My rapid learning abilities facilitated the transition to creating impactful email campaigns using Klaviyo, while my keen eye for design and business efficiency led to the identification of untapped marketing segments.

As the first project at Data Brand, I spearheaded a pioneering energy sustainability campaign that visualises real-time energy consumption across Australian states, fostering greater awareness of our energy usage and its global impact. The ReGen tree dynamically reflects individual energy consumption patterns, by inputting one's name and state, users generate a personalised tree, with its health symbolising the proportion of renewable energy in their state's supply. This innovative project combines data and design to create an engaging and transparent platform, demonstrating the potential of Data Organisms to revolutionise information visualisation.

Data Brand, founded as part of my honours creative project, specialises in crafting Data Organisms—a fusion of design and data aimed at bringing data to life and enhancing communication. As Founder and Creative Director, I conceived Data Brand to bridge the gap between data and consumers, promoting transparency and understanding. Our visual identity, encapsulated by the tagline "Life to data, data for life," symbolises the integration of life and data through the use of chaotic lines and abstract imagery. The "://” logomark signifies the merging of life and data, while our sonic brand blends organic sounds with energetic noises. Through visual metaphors, we illustrate the process of deriving information from data and finding order in chaos.