Project overview
An experimental design package consisting of logo, way-finding and signage, promotional video, and animated music video for the 2018 UOW Creative Arts Graduate Exhibition. Features a staged logo release that refines over time alongside the student works, coalescing into its final form for the opening date. The branding system features a pixel and brush concept that forms brand marks for each discipline.
My contribution
My role was to create the identity and branding of the EX18 graduate exhibition. I also worked with the social media manager to provide a unique and interesting social platform appearance. Unfortunately, I was in Dubai with the Desert Rose Solar Decathlon team for the month leading up to the exhibition but was able to work remotely to develop all the necessary graphics and assets.
UOW Creative Arts Graduate Exhibition
The School of Arts, English and Media
Creative Director and Graphic Designer
August 2018
December 2018
The branding for the exhibition titled EX18, purposefully began as an unrefined identity that evolved over time, gradually resolving into its complete form in time for the exhibition opening. The progressive logo development reflected the process and stages of refinement that student works were also experiencing leading up to the exhibition.

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