Project overview
I worked at SMAI in a graphic design and content creation capacity for over a year and a half. I was responsible for directing and designing the businesses visual appearance online and in print. This involved a wide range of projects and mediums including art direction, copywriting, animation, web design, product design, blog writing, paid and organic social content and EDM's. Also working with a range of international and local sports clients like F45, Air Locker, St. George Illawarra Dragons, Combine Air and the World Karate Federation to design and brand the best products for their needs.
My contribution
I was involved with a variety of major design projects like leading the launch of the USA website and marketing as well as a massive redesign of products and packaging to visually unify the brand in all areas. I also lead the design and UX development of a new site navigation and user flow. Moving from a static collection based system to a dynamic tag based system to help users find exactly what they need from a product range of over 3,000 products.
