Project overview
I worked at SMAI in a graphic design and content creation capacity for over a year and a half. I was responsible for directing and designing the businesses visual appearance online and in print. This involved a wide range of projects and mediums including art direction, copywriting, animation, web design, product design, blog writing, paid and organic social content and EDM's. Also working with a range of international and local sports clients like F45, Air Locker, St. George Illawarra Dragons, Combine Air and the World Karate Federation to design and brand the best products for their needs.
My contribution
I was involved with a variety of major design projects like leading the launch of the USA website and marketing as well as a massive redesign of products and packaging to visually unify the brand in all areas. I also lead the design and UX development of a new site navigation and user flow. Moving from a static collection based system to a dynamic tag based system to help users find exactly what they need from a product range of over 3,000 products.
SMAI
Sports Master Athletic Australia
Graphic Designer and Digital Content Creator
May 2019
 - 
December 2020
My ability to learn quick greatly helped at SMAI, as I needed to go from never having created and designed EDM's to using an analytically powerful email marketing tool called Klaviyo to create results driven email campaigns. I also used my passion for design and business efficiency to identify a large segment of our customer base that wasn't receiving any marketing. As a result of my time at SMAI I learnt a lot about business operation and efficiency and am now adequately experienced with Google & Facebook Ad, Google Analytics, Shopify and SEO optimisation.

Want to work on something together? Hit me up!

Just started a cool company and need a professional logo or branding? Then I'm your man. Maybe you're interested in employing me and would like to have a quick chat? Then below is the best way to do so. Just leave your name, contact email and a short message and I'll get back to you ASAP.

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