Data Brand

The form of Data Brand has been carefully considered to incorporate the tagline “Life to data, data for life”. The “://” logomark delineates the merger of life and data in the form of the hostname prefix in a URL. Every web address includes :// - it represents the start of something which is live, personal, accessible, interactable and inherently data-driven. Data Brand’s visual identity uses chaotic and turbulent lines that originate from the one form and are then mathmatically distorted in infinite ways. These forms are then contrasted and balanced by familiar but often abstract images that reference the scale of life. The sonic brand employs both soothing organic sounds and distorted energetic noises. Further, throughout this document are visual metaphors that illustrate the process of extracting information from data, and sense from chaos.